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Our Story

Africa Tourism Research Network (ATRN) is a pioneering civil society organization dedicated to the advancement of the tourism sector across the African continent. Founded with the vision of fostering sustainable and inclusive tourism, ATRN has become a beacon of knowledge, innovation, and growth within the industry. Our commitment to in-depth research, strategic business development, and comprehensive training programs empowers communities, entrepreneurs, and stakeholders to unlock Africa's rich tourism potential.

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MISSION

Our mission is to drive the growth and sustainability of Africa's tourism sector through rigorous research, innovative business solutions, and impactful training programs. We strive to create a thriving tourism ecosystem that benefits local communities and showcases Africa's diverse cultural and natural heritage.

OUR VISION

To be the leading catalyst for transformative tourism development in Africa, creating a continent where tourism thrives, cultures are celebrated, and economic opportunities abound.

Values

  • Integrity: We uphold the highest standards of honesty and transparency in all our activities.

  • Innovation: We embrace creative solutions and new approaches to drive progress in the tourism sector.

  • Sustainability: We are committed to promoting environmentally and socially responsible tourism practices.

  • Collaboration: We believe in the power of partnerships and collective efforts to achieve common goals.

  • Empowerment: We aim to empower individuals and communities through education, training, and support.

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